A Japanese government website crashed as people raced to take up an offer of a half-price BIG MAC.
Half-price BIG MAC is sold in exchange for pledging to fight reducing CO2
People were asked to check up to 39 boxes on a form they could download from the environment ministry's website, each listing a way of reducing carbon dioxide emissions blamed for global warming.
We are now trying to restore the system," said Kenji Someno, who heads the ministry's Lifestyle Policy Office.
It was the ministry's first system crash following a corporate offer related to environmental efforts.
McDonald's is one of more than 80 companies offering goods or other prizes to help the government's drive to reduce Kyoto Protocol, Japan is far behind in its requirement under the landmark treaty for cutting emissions by six percent by 2012 from 1990 levels amid a steady economic recovery.
The 39 measures range from cutting air conditioning use to reducing shower time by one minute to simply wiping water off the bottom of a kettle to save energy when heating it on a stove.
Customers can print the forms or show them on their cell phones.
The McDonald's campaign lasts for three weeks starting Friday.
( FROM http://news.sawf.org/Lifestyle/41855.aspx )
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This attempt is very nice.
But McDonald is shamelessly.
Because it sales unhealthy food.
So the try is very natural, I think.
For a long time, McDonald hadn't contributed to social.
That is so guilty.From now on, I expect McDonald as first-class company
Half-price BIG MAC is sold in exchange for pledging to fight reducing CO2
People were asked to check up to 39 boxes on a form they could download from the environment ministry's website, each listing a way of reducing carbon dioxide emissions blamed for global warming.
We are now trying to restore the system," said Kenji Someno, who heads the ministry's Lifestyle Policy Office.
It was the ministry's first system crash following a corporate offer related to environmental efforts.
McDonald's is one of more than 80 companies offering goods or other prizes to help the government's drive to reduce Kyoto Protocol, Japan is far behind in its requirement under the landmark treaty for cutting emissions by six percent by 2012 from 1990 levels amid a steady economic recovery.
The 39 measures range from cutting air conditioning use to reducing shower time by one minute to simply wiping water off the bottom of a kettle to save energy when heating it on a stove.
Customers can print the forms or show them on their cell phones.
The McDonald's campaign lasts for three weeks starting Friday.
( FROM http://news.sawf.org/Lifestyle/41855.aspx )
-------------------------------------------------------------------------------------
This attempt is very nice.
But McDonald is shamelessly.
Because it sales unhealthy food.
So the try is very natural, I think.
For a long time, McDonald hadn't contributed to social.
That is so guilty.From now on, I expect McDonald as first-class company
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